I’m Malick, a freelance Creative Technologist. I bring design, code, and product thinking together to build websites, SaaS platforms, and useful digital tools. Have something in mind? Let’s talk about what you need and how I can help build it.
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Malick Murtaza / 2023
01/Featured case study
Brand identity and ecommerce development for Apollo Fragrances, a luxury perfume impressions brand with a cohesive online shopping presence.
Brand Identity & Ecommerce Development
Client
Apollo Fragrances
Expertise
Brand Identity & Ecommerce Development
Timeline
2.5 Months
Year
2023
02/Project overview
Apollo Fragrances is a luxury perfume impressions brand. I created its brand identity, built its ecommerce store, and developed its online presence. The work brings the brand’s character into the shopping experience, giving customers a consistent introduction to the business and a place to explore and purchase its fragrances.
Fragrance is a sensory product, but online shoppers meet the brand through its visuals, presentation, and store experience. Apollo needed an identity that expressed its luxury positioning and an ecommerce presence that carried that identity through the path to purchase.
I created the brand identity and developed the ecommerce store as parts of the same experience. The visual direction gives Apollo Fragrances a recognizable presence, while the store brings its perfume impressions into an online shopping environment. The wider online presence follows the same identity so the brand feels consistent across customer touchpoints.
03/Selected visuals
A selection of screens and details from the project.
Project outcomes
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